An Addressable alternative for teams that are not buying ads
Addressable is the closest thing to a direct competitor we have, and it is a bigger product aimed at a different buyer.
It matches crypto wallets to social accounts at scale, reports having matched millions of wallet holders to X accounts, and turns that into an advertising layer: targeting, retargeting, and a cost per wallet metric for measuring campaigns. It is a platform you run paid acquisition through.
Wallet Match is the lookup on its own. You scan an audience, you get the wallets and what they hold, you export it. There is no ad buying, no campaign layer, no minimum spend.
What Addressable does well
- Far larger matched dataset, and it spans more than one social network.
- Actual ad targeting and retargeting against matched wallets, which we do not do at all.
- Campaign measurement in wallet terms, including cost per wallet, which is a genuinely good metric.
- Funded, established, and used by teams running real budgets.
The question it does not answer
All of that assumes you are running paid campaigns. If you are picking creators to work with, sizing a community, or checking one account before a deal, an ad platform is the wrong shape and the wrong price.
There is also a floor problem. Ad platforms are built for teams with budget. Pay per lookup starts at ten dollars.
Side by side
| Addressable | Wallet Match | |
|---|---|---|
| Core product | Wallet matching plus an ad targeting platform | Wallet matching as a standalone lookup |
| Buys ads for you | Yes, that is the point | No |
| Audience balance breakdown | Targeting segments | Total, median and tier distribution, exportable |
| Reverse lookup, wallet to socials | Yes | Yes |
| Pricing model | Campaign spend, priced per wallet reached | Pay per lookup, credits from $10, no subscription |
| Who it suits | Funded growth teams running paid acquisition | Solo marketers, small teams, anyone vetting before they pay |
Addressable details checked 26 August 2026 against their own site. Pricing and features change, so verify before you decide.
Which one to use
- You have a real ad budget and want to spend it against matched wallets.
- You need retargeting and campaign attribution in wallet terms.
- You are running acquisition continuously, not checking accounts one at a time.
- You want the wallet data without buying a campaign platform to get it.
- You are deciding whether to pay a creator and need the answer today.
- Your budget for this is tens of dollars, not thousands.
Plenty of teams run both. They answer different questions and neither replaces the other.
Check an audience before you pay for it
Paste a handle on the home page and the preview scan resolves the first slice of that account's followers to wallets, no account needed.